Printed or embroidered clothing is one of the staples of corporate marketing as it can be worn by employees to reinforce the identity of an organisation and create brand awareness or simply used as giveaways at trade shows and exhibitions. Whether you are looking for work wear, safety clothing, printed tee shirts, baseball caps, polo shirts or outdoor and sports clothing we carry an extensive range which can be printed or embroidered with your corporate message or branding.
Many of our garments have been sourced with the environment and social responsibility as important considerations and are made from organic fair-trade cotton and other eco-friendly natural and recycled fabrics.
In the promotional products industry 30% of the business comes from promotional clothing which is not surprising consider that we all need things to wear. Over the years many of these garments have become collectible and manufacturers are much more creative in style and design.
Branding is easily displayed on a garment which has more space to display not only the logo but also any relevant message or graphic.
There are promotional garments for all weathers including T Shirts, sweatshirts,
Fleeces, trousers, shorts, shirts, hats and many more. Printing or embroidering can be busy or subtle depending on your corporate image or on the promotion that you are going to launch.
Quality does tend to make a difference with promotional clothing because if the garment is worn frequently, you will want it to last so that it has a longer impact. However, these garments will cost a fraction of your expenditure on television and other media advertising.
Just like any other promotional gift the clothing can be given away at all the normal venues such as Trade Shows, exhibitions, conferences and seminars but there are many other ways to utilize them. You may want to organize regular free draws, getting customers to fill out a questionnaire with relevant details, and at the end of a set period of time customers win your stylish, quality garment. Alternatively you might want to run a slogan competition or give a customer a garment for coming up with the best reason to buy your service. These types of promotions can be very useful in terms of market research and also for new branding. You will find it surprising how creative your customers can be.
Opening a new night club or pub is an excellent opportunity to give away promotional clothing because customers receiving the gift are likely to use your facilities again, especially if you run promotions regularly.
Any type of business can benefit from including promotional clothing in their marketing strategy because the people who wear the clothes are displaying your brand everywhere they go and whereas you would have to pay someone to walk around with a billboard; your customers are providing a better service absolutely free.
Sponsoring local sporting events is also an ideal opportunity to have appropriate promotional garments, distributed at the venue. If you sponsor a local golf tournament you could give away some promotional golf balls with the garment.
Over the years service stations and garages have run very successful marketing campaigns using fleeces and other forms of jackets. When men see anything to do with motor racing on a garment they all want one, so if your product or service even remotely has relevance to this sport try to include it as a design on your chosen promotional garment; if your business doesn’t have a connection with the sport a smart marketing manager or the design department of your supplier will be able to come up with a reason why it does!
